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The Kindle cost around $200 when it was launched and this pricing really undercut the price of the iPad, making it an instant hit.

Add to this the large range of music, books, videos and extra content that is downloadable and you can see why consumers were going crazy for the Kindle Fire. From this point on it was Kindle Fire versus iPad and the reporting of this market war only served to make the topic even hotter. Apple Hitting Back However has time has gone on the war for market dominance has shifted in both directions with the Apple Insider stating that Amazon expected to cut Kindle Fire orders in half as new iPad looms.

While this seems to be a direct result of the new iPad being released it is actually a move that had already been planned by Amazon as the company expected their first quarter figures of the new year to be less than the fourth quarter which included Christmas. As industry insiders and the press loves to compare the two against each other it makes sense to understand that both are very different devices and people will buy one or both for these reasons. The Kindle Fire for instance has an attractive price and gives users the tablet experience that mainly focuses on e-books and videos. In contrast, the iPad has a wealth of different apps to choose from as well as tools that can be used for content creation.

While the next iPad will expand on these areas the fans of Kindle Fire are not really bothered as they show less interest in apps and so on.

Industry Experts Their View Many people in the industry believe that only way in which Apple would really be able to challenge the success of the Kindle Fire would be to cut the price of older iPads to $200 $300 as it has been rumoured. In order to fight back it has been suggested that Amazon would be able to offer free shipping, free cloud storage and more promotions in order to entice customers to their product. It has also been suggested that Amazon could be able to offer deals that are exclusive on movies, TV shows, books and music that have been recently released.

This is due to the fact that the people who purchase an iPad or a Kindle Fire will do so for very specific reasons and this is why both devices remain popular. As neither product is vying for the same consumers it looks likely that both will continue to enjoy excellent sales figures even when the lower priced iPad is available to purchase. This figure is similar in the UK.

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Source: (Get more info) http://www.ukipadinsurance.co.uk/ipads-not-threatening-the-kindle-fire/